1. 嘉義大學行銷與運籌學系專任教授

2. 嘉義大學行銷與運籌學系教授兼主任、所長2010.08-2014.07
3. 嘉義大學管理學院EMBA執行長2007.08-2010.05
4. 嘉義大學行銷與流通管理研究所 副教授2003.08-2010.07
5. 嘉義大學行銷與流通管理研究所助理教授2001.08-2003.7
6. 嘉義大學企業管理學系助理教授2000.08-2001.07
7. 紐西蘭Auckland University of Technology行銷系訪問學者2014.08-2014.10
8. 紐約大學 Stern Business School行銷系訪問學者2011.01-2011.06
9. 加州大學柏克萊分校Haas Business School 行銷系訪問學者2005.08-2007.07



1. 2013 中小企業博士論文獎優勝(指導學生:黃永全)

2. 2013 崇越論文大賞行銷管理組優勝(指導學生:劉馥萱)

3. 2011 聯電論文獎優等獎(作者:凌儀玲、劉宜芬)

4. 2010 American Marketing Association(AMA) Summer Educator’s Conference, Best Paper Award by Service Marketing Track(作者:CM Yang, I-Ling Ling, Edward Ku)

5. 2010 崇越論文大賞行銷管理組優勝(指導學生:王郁淳)

6. 2010 崇越論文大賞行銷管理組佳作(指導學生:林姿儀)

7. 2010 國科會國外短期研究補助

8. 2010 Marquis Who's Who in the World

9. 2009管理學報論文獎得主

10. 2009全國管理碩士論文獎行銷管理組優勝(指導學生:宋昀靜)

11. 2008管理評論年會暨第一屆前瞻管理學術研討會最佳論文獎(作者:劉宜芬,周逸衡,凌儀玲)

12. 2008 ING安泰管理碩士論文獎優勝(指導學生:林容瑜)

13. 2006管理學報論文獎得主(2006)

14. 國科會博士後研究獎助(2005-2006)

15. 傅爾布萊特(Fulbright)博士後赴美研究獎助(2005-2006)

16. 2005 ING安泰管理碩士論文獎行銷管理組佳作(指導學生:廖運偉、林宛瑩、蔡毓萱)

17. 2004 ING安泰管理碩士論文獎行銷管理組優勝(指導學生:林建瑋)

18. 2003 ING安泰管理碩士論文獎行銷管理組佳作(指導學生:鄭巽已)

19. 2000嘉義大學八十九學年度教學肯定獎

20. 八十九學年國科會甲種研究獎勵(2000)

21. 第五屆中小企業博士論文獎(2000)

22. 2000 斐陶斐榮譽會員(2000)



1. 教育部大專校院統合視導計畫視導委員

2. 教育部私立技專校院執行整體發展獎勵補助經費運用績效訪視評鑑計畫訪視委員

3. 教育部技專校院改名改制後訪視【專業類系所-商業類組】訪視委員

4. 教育部科技大學評鑑【專業類-企管組】評鑑委員

5. 教育部技術學院評鑑【專業類-企管組】評鑑委員

6. 教育部技術學院專案評鑑【專業類-商業組】評鑑委員

7. 國科會人類行為研究倫理治理架構建置計畫【台灣管理學門研究倫理守則】共同主持人

8. 國家文官學院專題講座

9. 經濟部對外貿易協會行銷管理類專題講座

10. 考選部命題委員

11. 行銷管理相關議題講座

12. 各期刊審稿委員


1. Chih-Hui Shieh, Yingzi Xu, I-Ling Ling* (2019), How Location-Based Advertising Elicits In-Store Purchase Intention, Journal of Service Marketing (SSCI, accepted)

2. 凌儀玲、謝致慧*、周楷能 (2018), 視窗關閉動作對消費者後悔與選擇滿意度之影響,中山管理評論 (TSSCI, 2019/06出版)

3. Yi-Fen Liu, Yingzi Xu*, I-Ling Ling (2017), The Impact of Backstage Cues on Service Evaluation, International Journal of Quality and Service Sciences, 9(2):165-183

4. Jeng-Jer Lin, I-Ling Ling*, Chi-Shiun Lai (2015), Are Customers’ Complaints the Voice of Angels? A Case Study of Fuel Service Encounters in Taiwan(in Chinese),Journal of Quality

5. Jeng-Jer Lin, Chin-Fang Yang, Chi-Shiun Lai, I-Ling Ling* (2015), The Influence of Corporate Social Responsibility Activities on Employee’s Behavior: The Moderating Effects of Employee’s Type(in Chinese), Journal of Quality , 22 (3), 213-233  

6. 謝致慧、凌儀玲* (2014), 死亡威脅下人生觀對享樂消費與實用消費之影響,台大管理論叢,  24(4)

7. I-Ling Ling, Roger Marshall*, Yingzi Xu, Wan-Ying Lin (2014), Jaypatient-induced Service Sabotage Behavior: The Issue of Self-esteem of Hospital Nurses, Health Marketing Quarterly, 31(3), 213-230

8. I-Ling Ling*, Shih-Chieh Chuang, Chih-Hui Hsiao (2012), The Effects of Self-Diagnostic Information on Risk Perception of Internet Addiction Disorder: Self-Positivity Bias and Online Social Support, Journal of Applied Social Psychology, 42(9), 2111-2136

9. I-Ling Ling*, Chih-Hui Shieh*, Jun-Fang Liao (2012), The Higher the Price the Better the Result? The Placebo-Like Effects of Price and Brand on Consumer Judgments,Theoretical Economics Letters, 2(3),264-269

10. 劉宜芬、凌儀玲*、鄭巽尹 (2011), 青少年對速食消費之理解層級:基模知識與涉入的干擾效果,中山管理評論,19(3):597-631

11. I-Ling Ling*, C.M. Yang, Yi-Fen Liu, Yu-Hsuan Tsai (2009), Penetrating Adolescents’ Mental Models of Mp3 with ZMET, Adolescence, 44(176):949-963

12. Yi-Fen Liu, Jacob Y.H. Jou, I-Ling Ling* (2009), Recovery Paradox and Double Deviation: Literature Review and Propositions Development, Management Review,28(1):113-130

13. 楊俊明、周逸衡、凌儀玲 (2009), 以社會影響理論探討其他顧客的惡質行為對目標顧客之影響, 行銷評論, 5(3):305-346

14. I-Ling Ling (2008), Counterconformity: An Attribution Model of Adolescents’ Uniqueness-Seeking Behaviors in Dressing, Adolescence, Vol.43, No. 172,881-893

15. 凌儀玲、劉宜芬 (2008), 廣告訊息之理解與說服效果:捷思式—系統式訊息處理觀點,管理學報,25(5):487-503(本文獲2009年管理學報論文獎)

16. 凌儀玲、周逸衡、楊俊明 (2007), 認知腳本失驗歸因過程:對等推論之干擾效果,管理學報,24(3):277-288

17. 凌儀玲 (2005), 服務補救二次滿意之研究, 管理學報, 22(4): 449-465(本文獲2006年管理學報最佳論文獎) 

18. 凌儀玲、傅豐玲、周逸衡、李振妮 (2003), 網路行銷市場區隔變數之研究-以網路購物為例, 中山管理評論, 11(4):693-725

19. 巫喜瑞、凌儀玲、吳貞宜 (2003), 實體環境管理、員工績效線索與顧客反應間關係之實證研究, 觀光研究學報(更名為觀光休閒學報),9(1):61-78

20. 凌儀玲、周逸衡、巫喜瑞 (2002), 跨文化行銷道德決策過程之比較性研究-美國、法國和台灣之比較, 中山管理評論, 10(4):707-737

21. 凌儀玲, 2001,以認知腳本觀點看醫病互動關係之探索性研究,醫務管理期刊,第二卷,第四期,1-17

22. Yih-Hen Jou, Hsi-Jei Wu, I-Ling Ling*(2001), The Relationship between the Internal Marketing Orientation and Organizational Commitment-Taking Nursing Personnel as an Example, Pan-pacific Management Review, 4(2):193-207

23. 周逸衡、凌儀玲、巫喜瑞 (2000), 道德哲學與道德強度對行銷道德決策過程之影響 ,亞太管理評論,5(4): 467-485

24. 凌儀玲 (2000),,醫療服務滿意反應之研究-重要事例分析法之應用, 醫院,33(6): 26-40

25. 凌儀玲、傅豐玲、周逸衡 (2000), 影響網路使用者上網購物決定因素之比較,中華管理評論, 3(4):111-125

26. 周逸衡、凌儀玲、關復勇 (2000), 行銷人員行銷道德決策過程之研究, 交大管理學報, 20(1): 1-28

27. FongLing Fu, I-Ling Ling*, Y.H. Jou (1999), Moral Intensity and Ethical Decision Making of Marketing Professionals-A Comparison of American and Taiwanese Marketers, Pan-pacific Management Review, 3(1): 393-408


1. I-Ling Ling*(2019), Who Matters: The Effectiveness of Location-Based Mobile Marketing on Usage Intention, 26th International Conference on Recent Advances in Retailing and Service Science, Talinn, Estonia

2. I-Ling Ling*, Shu-Yun Chang, Maytawee Haikam (2017), The Effect of Advice Signal on Tourist’s Risk Perceptions: The Moderating Roles of Uncertainty Avoidance and Tourism Product Knowledge, 8th Annual Global Business Conference, Dubrovnik, Croatia

3. Li-Ping Wu, Shihyi Chiu, I-Ling Ling* (2017), The Relationship between National Development and the Development of Chaebol: Using Samsung as an Example, 2017 Conference on Management and Sustainability in Asia, Fukuoka, Japan

4. Shu-Yun Chang, Maytawee Haikam, I-Ling Ling* (2016), The Effect of Advisory Signal on Tourist’s Risk Perception: The Moderating Role of Generational Difference, the International Conference on Emerging Tourism in the Changing World, Chiang Mai, Thailand

5. I-Ling Ling*, Yi-Fen Liu, Jacob Y. H. Jou (2016), Imbalanced Spending and Happiness, 2016 World Marketing Congress, Paris, France

6. I-Ling Ling*, Yingzi Xu, Roger Marshall (2015), A Conceptual Model of Value Co-creation in Healthcare Encounters: The Shared Decision-making Perspective, The 14th International Research Symposium on Service Excellence in Management, Shanghai, China

7. Yi-fen Liu, Yingzi Xu*, I-Ling Ling (2015), Insights Behind-the-Scene: The Effect of Backstage Visibility on Service Evaluation, The 14th International Research Symposium on Service Excellence in Management, Shanghai, China

8. I-Ling Ling*, Yi-Fen Liu, Edwin Rajah (2015), Happiness, Willingness-to-Share and Materialism in the Experiential Purchase, 2015 World Marketing Congress, Bari, Italy

9. Yi-Fen Liu*, Jacob Y. H. Jou, I-Ling Ling (2015), Exploring the Dual Effects of Waiting on Satisfaction with Health Service, 2015 World Marketing Congress, Bari, Italy

10. Yi-Fen Liu*, Jacob Y. H. Jou, I-Ling Ling (2015), Cross-Language Comparison of the Persuasive Effects of Typeface Shapes - A Conceptual Framework

11. Chien-Wei (Wilson) Lin, I-Ling Ling (2014), A Good Defense is the Best Offense : The Effects of Mortality Salience on Money and Time Allocations, The Society for Consumer Psychology(SCP) Conference, Miami, U.S.A.

12. I-Ling Ling(2014),Death Threat and Hedonic Consumption : The Moderator Effect of Coping Behavior, 2014 International Conference on Business and Information, Osaka, Japan

13. Yung-Chuan Huang*, I-Ling Ling, Chih-Hui Shieh (2014), The Impact of Purchase type on Happiness and Sharing: The Moderating Role of Materialism, The 19th Asia-Pacific Decision Sciences Institute Conference,Yokohama, Japan.

14. Chih-Hui Shieh, I-Ling Ling,Yung-Chuan Huang* (2014), The Effect of Sensory Cues and Need for Tactile on Product Evaluation, The 19th Asia-Pacific Decision Sciences Institute Conference,Yokohama, Japan.

15. I-Ling Ling, Chih-Hui Shieh (2013),The Role of Attachment to Self-designed Product: The Mediator of Involvement in Shaping Evaluation, 2013 International DSI and Asia Pacific DSI conference, Bali, Indonesia

16. I-Ling Ling, Chih-Hui Shieh (2013), The Effect of Mortality Sailence on Hedonic Consumption and Utilitarian Consumption. The Academy of Marketing Science 16th Biennial World Marketing Congress, Melbourne, Australia.

17. Ling, I-Ling, C.H. Shieh, F. J. Kuo (2012),The Effects of Reference Price and Aesthetic Preference on the Price of Willingness-to-Sell for Self-designed Products, Western Decision Sciences Institute, 41st Annual Meeting, April 3-6, 2012, Hawaii, USA.

18. I-Ling Ling, Jun-Fang Liao, Chih-Hui Shieh (2012), The Higher the Price the Better the Result? The Placebo-Like Effects of Price and Brand on Consumer Judgment. 2012 Asia Pacific Association for Consumer Research Conference,Queenstown, New Zealand.

19. 謝致慧、黃永全、凌儀玲、陳亞萱(2012), 搭售方案、群體規模對購買旅遊產品之影響, 第六屆海峽兩岸企業管理學術研討會,國立中山大學。

20. 謝致慧、黃永全、凌儀玲、陳亞萱(2012),搭售方式對餐飲消費之影響:價格資訊的調節效果。第四屆管理創新與行銷專案研討會,高雄、台灣

21. 謝致慧、黃永全、凌儀玲、陳亞萱(2012),價格資訊對旅遊消費之影響。2012第一屆海洋觀光暨運動休閒產業國際學術研討會, 澎湖

22. 黃永全、謝致慧、凌儀玲、賴靜瑩(2012),消費者購買旅遊商品選擇決策模式之研究。2012銘傳大學觀光研討會,台北。

23. Liao, Jun-Fang, C.M. Yang, I-Ling Ling (2011), The Order Effect within Product Attributes on Consumers’ Food Making, Northeast Decision Sciences Institute Annual Conference, Montreal, Canada.

24. Yang, C.M., I-Ling Ling, E. Ku, N. Peng (2011), A Magical Touch: The Secondary-Contamination Effect,2011 American Marketing Association Summer Educators' Conference, San Francisco, U.S.A.

25. 凌儀玲 (2011), 一分錢一分貨,國科會管理一與管理二學門聯合成果發表會,高雄,國立中山大學

26. 謝致慧、黃永全、凌儀玲、廖運偉 (2011), 台灣國家公園經營績效與遊客知覺關聯性之研究,2011海洋休閒管理暨水域運動產業發展學術研討會,2011年11月11日。(ISBN:978-986-03-0002-4)

27. 謝致慧、黃永全、凌儀玲、林容瑜 (2011), 訊息框架、議題類型與來源可信度之說服效果」,2011年第六屆中華商管科技學會年會暨學術研討會,中華商管科技學會、國立雲林科技大學管理學院主辦,2011年11月4日。(ISBN:978-986-83435-2-8)

28. 謝致慧、凌儀玲、謝依恆 (2011), 死亡威脅對覅行為影響之研究:人生觀的調節效果,2011管理理論與實務研討會,上海,復旦大學,中國大陸

29. I-Ling Ling, Melien Wu, Inger H. Chen (2010), The Magic Power of Price: The Impacts of Placebo Effect on Product Evaluation, 2010 EBES,  Athens, Greece.

30. Yang, C.M., I-Ling Ling, E. Ku (2010), Service Provider’s Babyfaces and Customer Satisfaction in Service Failure Situations, 2010 American Marketing Association Summer Educators' Conference, Boston, MA

31. I-Ling Ling, 2010, The Effects of Self-Esteem and Emotional Maturity on Revenge Behavior: An Empirical Study of Nurses’ Responses to Negative Patients’ Behaviors, 2010 Asia Pacific Network for Moral Education(APNME), Nagasaki , Japan.

32. Yung-Chuan Lin, Chung-Chi Shen, I-Ling Ling (2010), The Effects of Online Feedback Ratings on Consumers’ Trust and Risk Perception, 2010 Annual Meeting of the Northeast Decision Sciences Institute, Washington D.C., U.S.A.

33. Chih-Hui Shieh, I-Ling Ling (2010), The Effects of Music and Queuing Information on Perception of Download Waiting Time, 2010 Annual Meeting of the Northeast Decision Sciences Institute, Washington D.C., U.S.A.

34. 楊俊明、凌儀玲、顧景昇(2010), 服務失敗下顧客對具備娃娃臉特質第一線員工的評估反應,2010國立中興大學行銷研究學術交流論壇,國立中興大學

35. I-Ling Ling, Chih-Hui Shieh, Wan-Ying Lin (2009), Because of you?  An Empirical Study of Sabotage Behavior by Frontline Personnel, 2009 INFORMS International Conference on Service Science (ICSS2009), Hong Kong

36. I-Ling Ling, C.M. Yang, Yi-Fen Liu (2009), Penetrating Adolescents’ Mental Models of mp3 with ZMET, 2009 World Marketing Congress, Oslo, Norway

37. C.M. Yang, I-Ling Ling (2009), An Empirical Study on the Effects of Interpersonal Attraction in Customer-to-Customer Encounter Situations,2009 World Marketing Congress, Oslo, Norway

38. C.M. Yang, I-Ling Ling, and H.J. Yin (2009), What is Beautiful is Not Good, 2009 American Marketing Association Summer Educators’ Conference, Chicago, IL.

39. C.M. Yang, I-Ling Ling, and H. H. Chang (2009), More Beautiful, More Tasty? The Effects of Packaging Aesthetics on Consumer’s Taste Evaluation, 2009 International Conference in Management Sciences and Decision Making, Taipei, Taiwan.

40. I-Ling Ling (2009), The Relationship between Moral Intensity, Moral Philosophy and Ethical Behavior Intentions: An Exploratory Study of Physicians’ Responses to Ethical Dilemmas,  2009 Asia Pacific Network for Moral Education(APNME), Seoul , Korea.

41. Yi-Fen Liu, Jacob Y. H. Jou, I-Ling Ling (2009),,Re-examination of Recovery Paradox and Double Deviation: A Framework of Negative-Discrepancy-Induced Sensitivity, paper accepted by 16th Annual Conference of American Society of Business and Behavioral Sciences. Las Vegas, USA

42. 林正哲、凌儀玲 (2009), 服務補救契機:探討服務接觸中顧客與員工觀點之差異,2009服務業行銷研討會,國立中興大學

43. 楊俊明、凌儀玲、黃慧心 (2009), 惡質顧客行為對第一線員工服務破壞意圖之影響,2009服務業行銷研討會,國立中興大學

44. 楊俊明、周逸衡、凌儀玲 (2009), 線上評價對於消費者產品評估之影響 – 評價得分、數目、與離散程度的綜合效果, 2009「電子商務與數位生活研討會」研討會

45. 凌儀玲、黃榆雯 (2008),雙重回饋促銷方案對消費者荷包佔有率之影響,2008,『面對全球金融海嘯後,台灣企業的轉型與契機』研討會,2008社團法人中華民國管理科學學會年會.

46. 劉宜芬、周逸衡、凌儀玲 (2008), Recovery Paradox and Double Deviation: Literature Review and Propositions Development,2008管理評論年會暨第一屆前瞻管理學術研討會(行銷管理組最佳論文獎).

47. 楊俊明、周逸衡、凌儀玲 (2008),,以社會影響理論探討其他顧客的惡質行為對目標顧客之影響,2008行銷研討會

45. 徐強、凌儀玲、張雅雯 (2008),影響組織間知識分享績效之因素,第五屆跨領域管理學術與實務研討會,東海大學,台中

49. I-Ling Ling, C. M. Yang, Y.F. Liu (2008), Annoyed or Calm? The Effects of Download Delay and Background Music on Internet Users Perception of Waiting Time and Affects, 2008 Academy of Marketing Science Annual Conference, Vancouver, Canada.

50. Yang, C.M., J.Y. Jou, I-Ling Ling, Y.F. Liu (2008), Hello! Stranger -- Applying Interpersonal Attraction Concept in Developing better customer-to-customer experience. 2008 Academy of Marketing Science Annual Conference, Vancouver, Canada.

51. I-Ling Ling, Chih-Hui Hsiao, Chiang Hsu (2008), The Risk Perception of Internet Addiction: the Moderator Role of Online Social Support, 2008 Annual Meeting of the Northeast Decision Sciences Institute, New York, U.S.A.

52. I-Ling Ling ,Priya Raghubir (2007), A Heuristic-Systematic Processing Analysis of Comprehension and Persuasion: The Effects of Source Credibility and Visualization, 2007 Academy of Marketing Science Annual Conference, Miami, U.S.A.

53. I-Ling Ling, Chih-Hui Hsiao (2007), The Effects of Information Accessibility on Risk Perception of Internet Addiction, 2007 International Conference on Business and Information, Tokyo, Japan.

54. 林正哲、凌儀玲 (2006), 學習滿意度、組織因素、學習態度與訓練後行為意圖關係之研究~以國內某公司為例,2006 人力資源發展與策略國際研討會

55. I-Ling Ling, Fu-Yung Kuan (2006),The Influence of Disconfirmation Cognitive Script on Consumer Affect and Behavioral Intention,16th international Conference on Pacific Rim Management Association for Chinese Management Educators (ACME)2006 Annual Meeting, Honolulu, Hawaii.

56. I-Ling Ling, (2005), An Attribution Model of The Consumer's Conformity Behavior,2005 International Conference on Business and Information, Hong Kong.

57. Tze-Wei Chen, Yi-Gsiung Lin, I-Ling Ling (2005),A Study of the Service Delivery Process in Interpreting Events,2005 International Conference on Business and Information,Hong Kong.

58. 凌儀玲、林建瑋 (2004), 產品廣告訊息理解效果之研究,2004中華民國商業流通研討會,高雄第一科技大學,2

59. 凌儀玲、林建瑋,2004,廣告代言人、事實訊息線索與知識結構 對信用卡廣告訊息理解效果之影響,第十二屆廣告暨公關學術與實務研討會,國立政治大學 廣告系

60. I-Ling Ling (2004), A Study of Second Time Satisfaction from the Service Recovery, 4th Annual Hawaii International Conference on Business ,Honolulu, 3197-3214

61. Yih-Hen Jou, Jun-Fang Liao, I-Ling Ling (2004), A Model of Internal Marketing, Job Satisfaction and Customer-Oriented Behaviors: A Bank Context,4th Annual HawaiiInternational Conference on Business, Honolulu, 2003-2020

62. 凌儀玲、鄭巽已、林建瑋 (2004), 知識結構、涉入度與消費者理解過程關係之研究-以速食產業為例,第三屆服務業行銷暨管理學術研討會

63. 凌儀玲、徐文怡、陳正民 (2003), 重新包裝再上路-傳統地方名產【老楊方塊酥],第八屆台灣企業個案研討會

64. 凌儀玲 (2003), 知識結構與認知腳本學習對消費者問題解決過程之影響,國科會九十一年度管理二學門專題研究計畫成果發表會,交通大學

65. I-Ling Ling (2003),An Empirical Assessment the Theatrical Components of the Service Encounter in Taiwan’s Restaurants - Customer vs  Provider ,13th International Conference on Pacific Rim Management, Association for Chinese.Management Educators (ACME) ,Seattle, 668-672

66. 凌儀玲 (2003), 服務補救二次滿意之研究-認知腳本觀點,第二屆服務行銷暨管理研討會

67. 徐強、周俊宏、凌儀玲 (2003), 網路購物從眾行為及前攝性思考之研究,2003電子商務與數位生活研討會,1441-1460

68. 薛亞聖、凌儀玲、廖熏香、林紡而 (2002), 建構台灣地區永續性生活品質評量指標-醫療品質指標(I),90學年度國科會永續會成果發表暨研討會,

69. 凌儀玲 (2002), 建構台灣地區生活品質指標-醫療品質金三角之初探,台灣醫療品質指標計畫(TQIP)三週年成果發表研討會

70. 徐強、劉曉慧、凌儀玲 (2002), 以質性研究探討顧客關係管理之研究-以關貿網路公司為例,二十一世紀的管理新思維學術研討會,台灣科技大學,2002年11月8日

71. 周逸衡、凌儀玲、廖俊芳 (2002), 員工對內部行銷知覺作為與工作滿足關係之研究-以某外商銀行為例,2002 人力資源論文發表會, 2002年7月6日

72. 凌儀玲、盧正壽 (2002), 以服務劇場觀點談服務接觸關鍵因素之評估—顧客觀點VS供應者觀點,第六屆兩岸中華文化與經營管理研討會,武漢大學,D8-85-94

73. 凌儀玲、楊昇翰 (2002), 資訊流通業潛水艇-建達國際之定位及整體發展策略分析,第五屆企業經營管理個案研討會,國立成功大學,645-655

74. 凌儀玲 (2002), 專業服務接觸中服務期望之比較-認知腳本應用初探,第一屆服務業行銷暨管理學術研討會, 國立嘉義大學,A-46

75. 凌儀玲、巫喜瑞 (2001), 服務業實體環境設施、員工績效線索與顧客反應間關係之研究,第三屆永續發展管理研討會,671-679

76. 凌儀玲、鄭惠玲 (2001), 論風雲再起之台灣鐵路局五構面服務品質分析,第六屆台灣企業個案研討會,樹德科技大學,582-590

77. 凌儀玲,2001,道德強度與文化因素對行銷道德決策之影響, 第五屆兩岸中華文化與經營管理研討會,大陸哈爾濱工業大學

78. 凌儀玲,2000,網路行銷市場中區隔變數之研究-以網路購物為例,第四屆中華民國商業流通研討會,國立高雄第一科技大學,317-331

79. 凌儀玲,2000,醫療服務滿意反應之研究,邁向21世紀品質管理技術應用研討會,義守大學,126-143

80. 凌儀玲、周逸衡 (2000), 專業服務接觸中服務期望之比較—認知腳本應用初探,第六屆服務業管理研討會,國立政治大學,49-68

81. Y. H. Jou, Linda F. Fu, I-Ling Ling, Jennie Li (2000), A Comparative Analysis of Patronage/Non-patronage on Web Usage,The Sixth Asia Pacific Management Conference,Tainan,Taiwan,68-79


82. Y. H. Jou, FongLing Fu, I-Ling Ling, Jannie Lee (2000), Profiling Patronage Information Search, Evaluation and Choice in Electronic Commerce, 2000 International Conference on the theories and practices of Electronic Commerce,Taipei,Taiwan,7-49 –7-79


1. 周逸衡、凌儀玲、劉宜芬譯 (2012),服務業行銷(Services Marketing-People, Technology, Strategy 7e ,Christopher Lovelock & Jochen   Wirtz 原著),華泰文化圖書公司,617頁

2. 凌儀玲、謝致慧 (2011),賣產品也要賣售後服務:Hydrotek牧新科技Christopher Lovelock & Jochen   Wirtz ,中小企業創新升級的15把金鑰, 經濟部中小企業處,198-211

3. 凌儀玲 (2010),環保光產業的先驅者-萬仕達科技, 啟動創新DNA II:Christopher Lovelock & Jochen   Wirtz 中小企業創新升級的關鍵密碼, 經濟部中小企業處

4. 周逸衡、凌儀玲譯,(2007),服務業行銷(Services Marketing-People, Technology, Strategy 6e ,Christopher Lovelock & Jochen   Wirtz 原著),華泰文化圖書公司, 613頁

5. 周逸衡、凌儀玲譯,(2005),服務業行銷(Services Marketing-People, Technology, Strategy 5e ,Christopher Lovelock & Jochen   Wirtz 原著),華泰文化圖書公司,576頁

 6. 凌儀玲 (2002),以顧客為中心?以網路為中心?,經濟部商業司商業現代化雙月刊,50,30-33

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