經歷

現任:

      高雄醫學大學通識教育中心中心主任 (2015.08迄今)

      高雄醫學大學稽核室主任 (2019.11迄今)

      國立嘉義大學行銷與觀光管理學系專任教授(2015.08借調至高雄醫學大學)

     

曾任

     高雄醫學大學校務研究暨企劃辦公室主任 (2018.08 – 2020.03)

     國立嘉義大學行銷與運籌學系教授兼系主任、所長(2010.08-2014.07)

     國立嘉義大學管理學院EMBA執行長(2007.08-2010.05

     紐西蘭Auckland University of Technology行銷系訪問學者(2014.08-2014.10)

          美國紐約大學Stern Business School行銷系訪問學者(2011.01-2011.06

     美國加州大學柏克萊分校(U.C. Berkeley)博士後研究員(2005-2007

          國立嘉義大學行銷與流通管理研究所副教授(2003-2010

          國立嘉義大學行銷與流通管理研究所助理教授兼院長特助(2000.08-2003.07

          國立嘉義大學企業管理學系助理教授(2000.08-2001.07

          財團法人長庚醫院高雄分院績效組(1994-1996

    高雄醫學院附設中和紀念醫院(1993-1994

學術榮譽

個人榮譽:

聯電管理論文獎優等獎(2011

American Marketing Association(AMA) , Summer Educator’s Conference, Best Paper Award by Service Marketing Track (2011

管理評論年會暨第一屆前瞻管理學術研討會最佳論文獎(2008

管理學報論文獎得主兩次(2009, 2006

國科會博士後研究獎助(2005-2006)

國科會國外短期研究補助 (2010)

傅爾布萊特(Fulbright)博士後赴美研究獎助(2005-2006)

國立嘉義大學教學肯定獎 (2000)

第五屆中小企業博士論文獎(2000

指導學生獲獎:

中小企業博士論文獎優勝(2013, 指導學生:黃永全)

崇越論文大賞行銷管理組優勝三次(2010, 2013, 指導學生: 劉馥萱、王郁淳), 佳作(2009, 指導學生:林姿儀)

全國管理碩士論文獎行銷管理組優勝兩次(2009, 2004, 指導學生:宋昀靜、林建瑋)

全國管理碩士論文獎非營利組織優勝(2008, 指導學生:林容瑜)

ING安泰管理碩士論文獎行銷管理組佳作四次(2005 2003指導學生:廖運偉、林宛瑩、蔡毓萱、鄭巽已)

校外服務:

通識學會通識教育精進計畫輔導員(2020)

通識聯盟暨品質策進會第五屆理事(2019-2021)

社團法人濟美仁愛之家董事(嘉義市政府代表, 2015-2018

Australian Marketing Journal 編輯委員

紐西蘭奧克蘭科技大學行銷系醫療行銷研究團隊特約研究員

教育部大專校院統合視導計畫視導委員

教育部私立技專校院執行整體發展獎勵補助經費運用績效訪視計畫訪視委員

教育部技專校院改名改制後訪視【專業類系所-商業類組】訪視委員

教育部科技大學(技術學院)評鑑【專業類-企管組】評鑑委員

教育部技術學院評鑑【專業類-企管組】評鑑委員

教育部技術學院專案評鑑【專業類-商業組】評鑑委員

國科會人類行為研究倫理治理架構建置計畫【台灣管理學門研究倫理守則】共同主持人

考選部公務人員高普考試命題兼閱卷委員

公務人員升等升等考試命題兼閱卷委員

科技部專題研究計畫審查委員

教育部教學精進計畫審查委員

教育部教師升等外審委員

各大專校院教師升等審查委員

大學系所自我評鑑外聘委員

國家文官學院專題講座

經濟部對外貿易協會專業行銷人才培育行銷管理類專題講座

行銷管理相關議題講座

國內外各學術期刊審稿委員

科技部計畫獎助:主持科技部計畫迄今(2019)19

年度

補助類別

學門分類

計畫名稱

擔任工作

核定經費

(新台幣)

108

專題研究計畫 (一般型研究計畫)

行銷

其實你不懂我的心:服務失敗共補救策略下同理心觸發效果:傳染力與道德認同的混合效果

計畫主持人

497,000

107

專題研究計畫 (一般型研究計畫)

行銷

繼續前進或離開:心理閉合對服務失敗共補救策略之應用

計畫主持人

744,000

106

專題研究計畫 (一般型研究計畫)      

行銷

共享醫療決策? 不平衡權力下的醫療價值共創模式

計畫主持人

469,000

103

專題研究計畫 (一般型研究計畫)

行銷

逆轉人生:失衡消費對快樂之影響(三年期)

計畫主持人

1,789,000

100

專題研究計畫 (一般型研究計畫)

行銷

如果還有明天?--死亡顯著性對消費行為之影響(三年期)

計畫主持人

1,239,000

099

專題研究計畫 (一般型研究計畫)

行銷

一分錢一分貨? 行銷活動下安慰劑效果之研究

計畫主持人

491,000

099

專題研究計畫 (跨領域研究計畫)

創新產學平台專案規劃

安全農業經營模式之規劃與實驗(1/3)

共同主持人

8,150,000

099

補助科學與技術人員國外短期研究

 

自我節制對享樂性消費之影響:文化差異之觀點

計畫主持人

532,800

098

國內專家學者出席國際學術會議

行銷

2009 World Marketing Congress

計畫主持人

140,000

098

專題研究計畫 (一般型研究計畫)

行銷

警告標示之效果:捷思式-系統式訊息處理觀點

計畫主持人

517,000

096

專題研究計畫 (一般型研究計畫)

行銷

網路成癮?還是使用過度?消費者知覺風險自我判斷之研究

計畫主持人

485,000

095

專題研究計畫 (一般型研究計畫)

行銷

恐懼訴求典型性與訊息線索對消費者自我判斷之影響

計畫主持人

510,000

094

專題研究計畫 (新進人員研究計畫)

行銷

服務破壞金三角:組織情緒勞務負荷、員工性格與蠻橫顧客之影響

計畫主持人

409,000

094

千里馬專案

數量方法

消費者廣告訊息理解過程之研究

計畫主持人

535,400

093

專題研究計畫 (新進人員研究計畫)

消費者行為

個人特性與群體特性對消費者從眾強度之影響

計畫主持人

362,500

091

專題研究計畫 (新進人員研究計畫)

消費者行為/顧客行為

知識結構與認知腳本學習對消費者問題解決過程之影響

計畫主持人

437,500

091

專題研究計畫 (一般型研究計畫)

公共衛生及環境醫學

建構台灣地區永續性生活品質評量指標系統:以休閒品質和醫療品質為例--子計畫三:建構台灣地區永續性生活品質指標評量系統-醫療品質指標之建立(II)

共同主持人

491,500

著作目錄

一、期刊論文

1.     Yingzi Xu, Chih-Hui Shieh, Patrick van Esch, I-Ling Ling* (2020), AI Customer Service: Task Complexity, Problem-solving Ability, and Usage Intention, Australasian Marketing Journal (Accepted, ABDC A ranking, ESCI)

2.     I-Ling Ling, Yi-Fen Liu*, Chien-Wei Lin, Chih-Hui Shieh (2020) Exploring IKEA Effect in Aesthetic Mass Customization: Underlying Mechanism and Boundary Conditions, Journal of Consumer Marketing (Accepted, ABDC A ranking, ESCI)

3.     Chih-Hui Shieh, Yingzi Xu, I-Ling Ling* (2019), How Location-Based Advertising Elicits In-Store Purchase Intention, Journal of Service Marketing, 33(4),380-395 (SSCI, ABDC A ranking)

4.     凌儀玲、謝致慧*、周楷能 (2019), 視窗關閉動作對消費者後悔與選擇滿意度之影響,中山管理評論, 27(2), 419-450 (TSSCI)

5.     Yi-Fen Liu, Yingzi Xu*, I-Ling Ling (2017), The Impact of Backstage Cues on Service Evaluation, International Journal of Quality and Service Sciences, 9(2):165-183 (ESCI)

6.     Jeng-Jer Lin, I-Ling Ling*, Chi-Shiun Lai (2015), Are Customers’ Complaints the Voice of Angels? A Case Study of Fuel Service Encounters in Taiwan, Journal of Quality (EI)

7.     Jeng-Jer Lin*, Chin-Fang Yang, Chi-Shiun Lai, I-Ling Ling (2015), The Influence of Corporate Social Responsibility Activities on Employee’s Behavior: The Moderating Effects of Employee’s Type, Journal of Quality, 22 (3), 213-233 (EI)

8.     I-Ling Ling, Roger Marshall*, Yingzi Xu, Wan-Ying Lin (2014), Jaypatient-induced Service Sabotage Behavior: The Issue of Self-esteem of Hospital Nurses, Health Marketing Quarterly, 31(3) , 213-230 (ABDC B ranking, ESCI)

9.     謝致慧、凌儀玲* (2014), 死亡威脅下人生觀對享樂消費與實用消費之影響, 台大管理論叢,  25(1) ,157-184 (TSSCI)

10.  I-Ling Ling*, Shih-Chieh Chuang, Chih-Hui Hsiao (2012), The Effects of Self-Diagnostic Information on Risk Perception of Internet Addiction Disorder: Self-Positivity Bias and Online Social Support, Journal of Applied Social Psychology, 42(9), 2111-2136 (SSCI)

11.  I-Ling Ling*, Chih-Hui Shieh, Jun-Fang Liao (2012), The Higher the Price the Better the Result? The Placebo-Like Effects of Price and Brand on Consumer Judgments, Theoretical Economics Letters, 2(3), 264-269 (SSCI)

12.  劉宜芬、凌儀玲*、鄭巽尹 (2011), 青少年對速食消費之理解層級:基模知識與涉入的干擾效果,中山管理評論, 19(3), 597-631 (TSSCI)

13.  I-Ling Ling*, Chu-Ming Yang, Yi-Fen Liu, Yu-Hsuan Tsai (2009), Penetrating Adolescents’ Mental Models of Mp3 with ZMET, Adolescence, 44(176), 949-963 (SSCI)

14.  Yi-Fen Liu*, Yih-Hen Jou, I-Ling Ling (2009), Recovery Paradox and Double Deviation: Literature Review and Propositions Development, Management Review, 28(1), 113-130 (in Chinese, TSSCI)

15.  楊俊明*、周逸衡、凌儀玲 (2009), 以社會影響理論探討其他顧客的惡質行為對目標顧客之影響, 行銷評論, 5(3), 305-346

16.  I-Ling Ling (2008), Counterconformity: An Attribution Model of Adolescents’ Uniqueness-Seeking Behaviors in Dressing, Adolescence, 43(172), 881-893 (SSCI)

17.  凌儀玲*、劉宜芬 (2008), 廣告訊息之理解與說服效果:捷思式系統式訊息處理觀點, 管理學報,  25(5), 487-503 (本文獲2009年管理學報論文獎, TSSCI)

18.  凌儀玲*、周逸衡、楊俊明 (2007), 認知腳本失驗歸因過程:對等推論之干擾效果,管理學報, 24(3), 277-288(TSSCI)

19.  凌儀玲 (2005), 服務補救二次滿意之研究, 管理學報, 22(4), 449-465(本文獲2006年管理學報最佳論文獎, TSSCI

20.  凌儀玲*、傅豐玲、周逸衡、李振妮 (2003), 網路行銷市場區隔變數之研究-以網路購物為例, 中山管理評論, 11(4), 693-725 (TSSCI)

21.  巫喜瑞*凌儀玲、吳貞宜 (2003),實體環境管理、員工績效線索與顧客反應間關係之實證研究, 觀光研究學報(更名為觀光休閒學報), 9(1), 61-78 (TSSCI)

22.  凌儀玲*、周逸衡、巫喜瑞 (2002), 跨文化行銷道德決策過程之比較性研究-美國、法國和台灣之比較, 中山管理評論, 10(4),707-737 (TSSCI)

23.  I-Ling Ling, 2001, An Exploratory Study on Health Care Encounter from Cognitive Script Perspective, Healthcare Management, 2(4), 1-17

24.  凌儀玲 2001,以認知腳本觀點看醫病互動關係之探索性研究,醫務管理期刊,第二卷,第四期,1-17

25.  Yih-Hen Jou, Hsi-Jei Wu, I-Ling Ling* (2001), The Relationship between the Internal Marketing Orientation and Organizational Commitment-Taking Nursing Personnel as an Example, Pan-pacific Management Review, 4(2),193-207

26.  周逸衡、凌儀玲*、巫喜瑞 (2000), 道德哲學與道德強度對行銷道德決策過程之影響, 亞太管理評論, 5(4), 467-485 (TSSCI)

27.  凌儀玲 (2000), 醫療服務滿意反應之研究-重要事例分析法之應用, 醫院, 33(6), 26-40

28.  I-Ling Ling*, Fong Ling Fu, Yih-Hen Jou (2000), A Comparison Analysis of Patronage/Non-Patronage on Web Usage, Web Journal of Chinese Management Review, 3(4), 111-125

29.  周逸衡、凌儀玲*、關復勇 (2000), 行銷人員行銷道德決策過程之研究, 交大管理學報, 20(1), 1-28 (TSSCI)

二、 研討會論文(僅列國外)

1.     Priya Raghubir*, I-Ling Ling, Geeta Menon (2019), Web Wizard or Internet Addict? How to Help Consumers Assess Risk, Association for Consumer ReascherSociety for Consumer Psychology Boutique Conference on Addiction and Maladaptive Consumption, Seattle, U.S.A.

2.     Priya Raghubir*, I-Ling Ling, Geeta Menon (2019), Web Wizard or Internet Addict? How Consumers Interpret, Identify and Integrate Causal Symptoms to Assess Risk, Society for Consumer Psychology Boutique Conference on Addiction and Maladaptive Consumption, Seattle, U.S.A.

3.     I-Ling Ling*(2019), Who Matters: The Effectiveness of Location-Based Mobile Marketing on Usage Intention, 26th International Conference on Recent Advances in Retailing and Service Science, Talinn, Estonia

4.     I-Ling Ling*, Shu-Yun Chang, Maytawee Haikam (2017), The Effect of Advice Signal on Tourist’s Risk Perceptions: The Moderating Roles of Uncertainty Avoidance and Tourism Product Knowledge, 8th Annual Global Business Conference, Dubrovnik, Croatia

5.     Li-Ping Wu, Shihyi Chiu, I-Ling Ling* (2017), The Relationship between National Development and the Development of Chaebol: Using Samsung as an Example, 2017 Conference on Management and Sustainability in Asia, Fukuoka, Japan

6.     Shu-Yun Chang, Maytawee Haikam, I-Ling Ling* (2016), The Effect of Advisory Signal on Tourist’s Risk Perception: The Moderating Role of Generational Difference, the International Conference on Emerging Tourism in the Changing World, Chiang Mai, Thailand

7.     I-Ling Ling*, Yi-Fen Liu, Jacob Y. H. Jou (2016), Imbalanced Spending and Happiness, 2016 World Marketing Congress, Paris, France

8.     I-Ling Ling*, Yingzi Xu, Roger Marshall (2015), A Conceptual Model of Value Co-creation in Healthcare Encounters: The Shared Decision-making Perspective, The 14th International Research Symposium on Service Excellence in Management, Shanghai, China

9.     Yi-fen Liu, Yingzi Xu*, I-Ling Ling (2015), Insights Behind-the-Scene: The Effect of Backstage Visibility on Service Evaluation, The 14th International Research Symposium on Service Excellence in Management, Shanghai, China

10.  I-Ling Ling*, Yi-Fen Liu, Edwin Rajah (2015), Happiness, Willingness-to-Share and Materialism in the Experiential Purchase, 2015 World Marketing Congress, Bari, Italy

11.  Yi-Fen Liu*, Jacob Y. H. Jou, I-Ling Ling (2015), Exploring the Dual Effects of Waiting on Satisfaction with Health Service, 2015 World Marketing Congress, Bari, Italy

12.  Yi-Fen Liu*, I-Ling Ling, I-Ling Ling (2015), Cross-Language Comparison of the Persuasive Effects of Typeface Shapes - A Conceptual Framework

13.  Chien-Wei (Wilson) Lin*, I-Ling Ling (2014), A Good Defense is the Best Offense : The Effects of Mortality Salience on Money and Time Allocations, The Society for Consumer Psychology(SCP) Conference, Miami, U.S.A.

14.  I-Ling Ling (2014), Death Threat and Hedonic Consumption : The Moderator Effect of Coping Behavior, 2014 International Conference on Business and Information, Osaka, Japan

15.  Yung-Chuan Huang*, I-Ling Ling, Chih-Hui Shieh (2014), The Impact of Purchase type on Happiness and Sharing: The Moderating Role of Materialism, The 19th Asia-Pacific Decision Sciences Institute Conference, Yokohama, Japan

16.  I-Ling Ling*, Chih-Hui Shieh (2013), The Effect of Mortality Sailence on Hedonic Consumption and Utilitarian Consumption. The Academy of Marketing Science 16th Biennial World Marketing Congress(WMC), Melbourne, Australia

17.  I-Ling Ling*, C.H. Shieh, F. J. Kuo (2012),The Effects of Reference Price and Aesthetic Preference on the Price of Willingness-to-Sell for Self-designed Products, Western Decision Sciences Institute, 41th Annual Meeting, April 3-6, 2012, Hawaii, U.S.A.

18.  I-Ling Ling*, Jun-Fang Liao, Chih-Hui Shieh (2012), The Higher the Price the Better the Result? The Placebo-Like Effects of Price and Brand on Consumer Judgment. 2012 Asia Pacific Association for Consumer Research Conference, Queenstown, New Zealand

19.  C. M. Yang, I-Ling Ling, E. Ku, N. Peng (2011), A Magical Touch: The Secondary-Contamination Effect, 2011 American Marketing Association Summer Educators' Conference(AMA), San Francisco, U.S.A.

20.  I-Ling Ling*, Melien Wu, Inger Chen (2010), The Magic Power of Price: The Impacts of Placebo Effect on Product Evaluation, 2010 EBES Conference, Athens, Greece.

21.  C.M. Yang, I-Ling Ling, E. Ku (2010), Service Provider’s Babyfaces and Customer Satisfaction in Service Failure Situations, 2010 American Marketing Association Summer Educators' Conference(AMA), Boston, MA

22.  I-Ling Ling (2010), The Effects of Self-Esteem and Emotional Maturity on Revenge Behavior: An Empirical Study of Nurses’ Responses to Negative Patients’ Behaviors, 2010 Asia Pacific Network for Moral Education(APNME), Nagasaki , Japan.

23.  Yung-Chuan Lin, Chung-Chi Shen, I-Ling Ling* (2010), The Effects of Online Feedback Ratings on Consumers’ Trust and Risk Perception, 2010 Annual Meeting of the Northeast Decision Sciences Institute, Washington DC, U.S.A.

24.  Chih-Hui Shieh, I-Ling Ling* (2010), The Effects of Music and Queuing Information on Perception of Download Waiting Time, 2010 Annual Meeting of the Northeast Decision Sciences Institute, Washington DC, U.S.A.

25.  I-Ling Ling*, Chih-Hui Shieh, Wan-Ying Lin (2009), Because of you?  An Empirical Study of Sabotage Behavior by Frontline Personnel, 2009 INFORMS International Conference on Service Science (ICSS2009), Hong Kong, China

26.  I-Ling Ling*, C.M. Yang, Yi-Fen Liu (2009), Penetrating Adolescents’ Mental Models of mp3 with ZMET, 2009 World Marketing Congress, Oslo, Norway

27.  C.M. Yang, I-Ling Ling (2009), An Empirical Study on the Effects of Interpersonal Attraction in Customer-to-Customer Encounter Situations2009 World Marketing Congress, Oslo, Norway

28.  C.M. Yang, I-Ling Ling, H.J. Yin (2009), What is Beautiful is Not Good, 2009 American Marketing Association Summer Educators’ Conference, Chicago, U.S.A.

29.  I-Ling Ling (2009), The Relationship between Moral Intensity, Moral Philosophy and Ethical Behavior Intentions: An Exploratory Study of Physicians’ Responses to Ethical Dilemmas,  2009 Asia Pacific Network for Moral Education(APNME), Seoul , Korea.

30.  I-Ling Ling*, C. M. Yang, Yi-Fen Liu (2008), Annoyed or Calm? The Effects of Download Delay and Background Music on Internet Users Perception of Waiting Time and Affects, 2008 Academy of Marketing Science Annual Conference, Vancouver,  Canada

31.  I-Ling Ling*, Chih-Hui Hsiao, Chiang Hsu (2008), The Risk Perception of Internet Addiction: the Moderator Role of Online Social Support, 2008 Annual Meeting of the Northeast Decision Sciences Institute, New York, U.S.A.

32.  Ling Ling*,Priya Raghubir (2007), A Heuristic-Systematic Processing Analysis of Comprehension and Persuasion: The Effects of Source Credibility and Visualization, 2007 Academy of Marketing Science Annual Conference, Miami, U.S.A.

三、專書

1.     周逸衡、凌儀玲、劉宜芬譯 (2012), 服務業行銷(Services Marketing-People, Technology, Strategy 7e Christopher Lovelock & Jochen   Wirtz 原著),華泰文化圖書公司, 617

2.     凌儀玲、謝致慧 (2011),賣產品也要賣售後服務:Hydrotek牧新科技, 中小企業創新升級的15把金鑰, 經濟部中小企業處 , 198-211

3.     凌儀玲 (2010), 環保光產業的先驅者-萬仕達科技, 啟動創新DNA II: 中小企業創新升級的關鍵密碼, 經濟部中小企業處

4.     周逸衡、凌儀玲 (2007), 服務業行銷(Services Marketing-People, Technology, Strategy 6e Christopher Lovelock & Jochen   Wirtz 原著), 華泰文化圖書公司,  613

5.     周逸衡、凌儀玲 (2005), 服務業行銷(Services Marketing-People, Technology, Strategy 5e Christopher Lovelock & Jochen  Wirtz 原著), 華泰文化圖書公司, 576

6.  凌儀玲 (2002), 以顧客為中心?以網路為中心?, 經濟部商業司商業現代化雙月刊,  50, 30-33

 

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